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14 October, 2010

Microsoft (+) Facebook to counter Google

1/ Microsoft links with Facebook to counter Google

Facebook and Microsoft announced a partnership Wednesday that will give the results on Microsoft's Bing search engine a social twist — and could help both companies compete against a common adversary, Google.

The new feature allows people who use Facebook to see Bing search results that incorporate information from their friends, like restaurant recommendations.

When a user searches for something like a movie, place or product on Bing, information about how many of their friends "liked" that item on Facebook and related links they have shared will appear alongside the results. The Facebook data will help determine how prominently these will appear, said Yusuf Mehdi, a senior vice president for online business at Microsoft.

"It isn't just about the common connections between data and the offline world. It's about the connections between people," Mehdi said.

2/ Google Fends Off Yahoo, Bing to Grab 66% of Search

Google's September U.S. search market share crept up to 66.1 percent from 65.4 percent in August, according to new data released from comScore Oct. 13.

Perennial No. 2 search player Yahoo, whose results are now powered by Microsoft Bing, slipped from 17.4 percent in August to 16.7 percent through September. This may be a continued trend if more users jump ship to Bing or Google.

Bing nudged up from 11.1 percent to 11.2 percent in comScore's count of explicit core search, which the researcher calculates by excluding user interface features such as slide shows and contextual links.

3/ Google widens US search lead while Yahoo slips

Google Inc. increased its lead in the online search market after accelerating the delivery of its search results while its closest rival, Yahoo Inc., lost ground during the first full month of its partnership with Microsoft Corp.

With its September strides, Google recovered most of the ground that it had lost since May, according to data released late Monday by the Internet research firm comScore Inc.

Google ended September with a U.S. share of 66.1 percent, up from 65.4 percent in August, comScore said. Google held a 66.4 percent share in May before dipping in each of the next three months.

The recent gains suggest a change that Google made in early September is achieving its goal of encouraging more frequent searches by delivering results more quickly. The new Google feature, called "Instant Search," displays results as soon as people start typing a request. The results change as more information is entered into the search box.

4/ Facebook partners with Microsoft to slow down Google juggernaut

Qi Lu, president of Microsoft's online services division, headlined the Wednesday press conference at which Microsoft announced a partnership with Facebook to integrate Microsoft's Bing search engine into the world's most popular social network.

Lu's presentation might lead you to believe this was mostly about Bing continuing to nibble away at Google's seemingly unshakeable 60%-plus share of the U.S. search market.

Lu, whom Microsoft lured from a senior post at Yahoo, vowed that Bing integrated into Facebook would " harness and unlock the tremendous potentials of social."

However, this partnership isn't really about Bing vs. Google. It's much more about Facebook hunkering down to repel the ambitious search giant.

2 comments:

  1. i am not agree with you because no one beat google.
    christian

    ReplyDelete
  2. Yes ofcourse you are right but the point is that Microsoft & Facebook come together to beat Google.

    ReplyDelete