25 January, 2011

More Views With New Google Map Widget

In our January 18 post we mentioned about Google making changes in its Google Maps UI. Well, the tweaking is over, the changes made, and here is the update. The Google Maps team proudly proclaimed on 19 January that they “added more than ten different ways to explore the world around you, including photos, transit and traffic information, as well as satellite and terrain views. We’ve now updated the design so that you can more easily see and switch between the various viewing options that are available.”
Now, when you open the Google Maps, on the upper right corner you will notice a new widget that allows you to toggle either the Maps, satellite or Earth view. Another feature is that the widget icon also reveals all the layers you have. This will enable you to see more information by just bringing your mouse over the layer you want.
The Maps team shows you how to use the new widget in the example below with images.
“Suppose you’re planning to meet your friend for a concert at the Greek Theater in Berkeley, and you want driving directions to plan your trip from your apartment in San Francisco. When accessing Google Maps, you’ll see a new widget in the upper right corner that allows you to easily select from either the Maps, satellite or Earth view. In addition, the single widget icon showcases all the different layers available to you, enabling you to quickly see more detailed information just by mousing over the ones you want.”

“Since it’s nearly rush hour and traffic information would be useful, you select that layer by clicking on it in the widget:”

“Unfortunately, the traffic layer shows that there are heavy delays along your route. You wonder if taking public transit is a better option, so you turn off the traffic layer by clicking on it again, and turn on the transit layer instead:”

“Ah, it looks like there’s a Bay Area Rapid Transit (BART) station near your apartment and one near the Greek Theatre. Public transit it is! If you also want to find a local spot to grab dinner after the show, you could search for [restaurants] in the same Google Maps window. Your recently viewed searches will appear in the new widget, enabling you to easily see both your destination and search results at the same time. This makes it easy to find a place nearby.”

Apparently beautified and functionally simplified! The improvements indeed look really promising to deliver a great new exploring and navigating experience to users.

08 November, 2010

Google Instant will count ad impressions

The launch of Google Instant is said to bring about some change in search queries data. This is because, when a keyword is typed on Google Instant, it keeps displaying search results until the user stops typing. It dynamically updates to display search results according to the terms typed by the user. This means that people possibly will see or visit a website at a much faster rate, most likely without clicking or hitting the “enter” button. Also, long-tailed keywords now, are more likely to increase conversion rates. This is due to the fact that, a user who would type a long-tailed keyword, is possibly looking for very specific information. In this situations, Google Instant acts as a guide and navigates the user to the desired information.
Google's however maintains that even though their presentation of search results might get different, websites still need to have persuasive and powerful content on the website pages, so as to provide a great user experience. Google added that with Google Instant, there is certainty of increased impressions because the website may get displayed while a search query is being typed.
Google Instant will count ad impressions when:
  • The website is shown in search results as against user's complete query, which the user does either by selecting a search result from autocomplete or by clicking on it.
  • A user starts to type a keyword in the Google search box and clicks on a link on the displayed page, like a search result, ad, or a related search.
  • The result get displayed for minimum 3 seconds, in case the user stops typing.
How it Works:
A website may contain lots of impression for “mortgage cars” and “mortgage cars in New York”. As Google Instant fetches results faster as the user types, the website gets displayed even with terms like “mor”. If the user types the partial query “mor” and goes on to click on any result on the page for “mortgage cars”, it would automatically be counted as an impression for the website. That particular impression appears in Webmaster Tools for the search query “mortgage cars”. The term “mortgage cars” also gets included in the HTTP referrer, when a user clicks to visit the website. It is possible that the website will still get impressions for queries such as “mortgage cars in New York”, but as Google Instant helps the user to find results quickly, the site might benefit by getting impressions with shorter terms as well.
Google Instant will be quite beneficial for most websites, specially for those who have less visitors and even less conversions.


18 October, 2010

New Personalized Search By Bing, Based On Facebook Likes

Bing and Facebook have joined hands to provide a more personalized touch to the search experience of the users. Based on the Likes of their Facebook friends, this would be a whole new experience for the users.
There would be a “Like By Your Friends”module to the search results. If you are also logged in your Facebook account while searching on Bing, depending upon your seacrh query, you may see the liking of your friends for the same.
This module will be seen at the bottom/top of the page. The rankings will purely be based on relevancy.
Bing Results

Bing & Facebook Results
Statistically above 4% of the search queries aim at find people. But hardly do we get any relevant results.Now if while searching for an old friend on Bing, you are also logged in your Facebook account, your search results will be based upon your friend's list.

Privacy Control
To address the concerns of the users about the same, Bing says that no information on searches will be shared with Facebook. And only the people who are in your Facebook network will be taken into consideration while answering the search queries.

16 October, 2010

“Links To Your Website” in Google

“Links To Your Website” in Google Webmaster Tools will now inform you about the domains that link to your website, besides the other updations. The overview page will now show three main sections:
Domains which link most to your site.
When you click on “More >>” , it gives a list of the doamins that link the most to your website.
Further, “More >>” link under each domain gives a list of the pages linked by that domain and at the top of the page you can find the total number of links from that domain.
Pages on the website that have been linked the most.
Here you can find out the most linked pages on your website, including the link count for each page. This also includes the link redirected using 301 or 302 HHTP redirects.
In "More >>", you may find all domains linking to that page. Each domain that has been listed shows the list of all pages from that domain linking to your the particular URL.


15 October, 2010

Google, CIA Look into Future

CIA Seeks FBI [Future Business Intelligence]Google and In-Q-Tel, an investment vehicle which forms part of the CIA, have both been revealed as backers of Recorded Future, a company tracking and analysing Web content to report on trends and make predictions about future events.

The search giant made the injection, said to be just under ten million dollars and roughly matching that of In-Q-Tel, via its Google Ventures investment division in 2009. Although there is no suggestion that the two organisations are working together, those fearing Big Brother-like state and corporate control of information will no doubt find plenty to worry about in the news.

Recorded Future collects data from tens of thousands of web sites, blogs and Twitter accounts and analyses relationships between people, organizations and events, using its ‘temporal analytics engine’ to spot hidden links based on subject matter and extrapolating them into the future using a measure of online ‘momentum’, to predict where and when events such as expansion, mergers and acquisitions might happen.

In-Q-Tel, run as a not-for-profit venture capital firm with the sole aim of keeping the CIA equipped with the latest in IT, has already shown an interest in other web analytics providers.

14 October, 2010

Microsoft (+) Facebook to counter Google

1/ Microsoft links with Facebook to counter Google

Facebook and Microsoft announced a partnership Wednesday that will give the results on Microsoft's Bing search engine a social twist — and could help both companies compete against a common adversary, Google.

The new feature allows people who use Facebook to see Bing search results that incorporate information from their friends, like restaurant recommendations.

When a user searches for something like a movie, place or product on Bing, information about how many of their friends "liked" that item on Facebook and related links they have shared will appear alongside the results. The Facebook data will help determine how prominently these will appear, said Yusuf Mehdi, a senior vice president for online business at Microsoft.

"It isn't just about the common connections between data and the offline world. It's about the connections between people," Mehdi said.

2/ Google Fends Off Yahoo, Bing to Grab 66% of Search

Google's September U.S. search market share crept up to 66.1 percent from 65.4 percent in August, according to new data released from comScore Oct. 13.

Perennial No. 2 search player Yahoo, whose results are now powered by Microsoft Bing, slipped from 17.4 percent in August to 16.7 percent through September. This may be a continued trend if more users jump ship to Bing or Google.

Bing nudged up from 11.1 percent to 11.2 percent in comScore's count of explicit core search, which the researcher calculates by excluding user interface features such as slide shows and contextual links.

3/ Google widens US search lead while Yahoo slips

Google Inc. increased its lead in the online search market after accelerating the delivery of its search results while its closest rival, Yahoo Inc., lost ground during the first full month of its partnership with Microsoft Corp.

With its September strides, Google recovered most of the ground that it had lost since May, according to data released late Monday by the Internet research firm comScore Inc.

Google ended September with a U.S. share of 66.1 percent, up from 65.4 percent in August, comScore said. Google held a 66.4 percent share in May before dipping in each of the next three months.

The recent gains suggest a change that Google made in early September is achieving its goal of encouraging more frequent searches by delivering results more quickly. The new Google feature, called "Instant Search," displays results as soon as people start typing a request. The results change as more information is entered into the search box.

4/ Facebook partners with Microsoft to slow down Google juggernaut

Qi Lu, president of Microsoft's online services division, headlined the Wednesday press conference at which Microsoft announced a partnership with Facebook to integrate Microsoft's Bing search engine into the world's most popular social network.

Lu's presentation might lead you to believe this was mostly about Bing continuing to nibble away at Google's seemingly unshakeable 60%-plus share of the U.S. search market.

Lu, whom Microsoft lured from a senior post at Yahoo, vowed that Bing integrated into Facebook would " harness and unlock the tremendous potentials of social."

However, this partnership isn't really about Bing vs. Google. It's much more about Facebook hunkering down to repel the ambitious search giant.

12 October, 2010

Top 10 Online Marketing Mistakes

1. Writing content for search engines

It’s amazing how many website owners create content that is aimed at the search engines. Laced with keywords, this content is often almost impossible for website visitors to read. Forget about writing for search engines. Concentrate on your target audience. Write for real people.

2. Confusing link building with spamming

Link building is important for the success of any site. If you want to rise up the search engine rankings then you’ll need to get your site noticed. But remember that link building is about quality, rather than quantity. Spamming won’t do much for your reputation and you may find that your website is actually penalized by the search engines as a result.

3. Losing control of costs

How much is your online marketing campaign costing? What are you getting in return? If you don’t have the answers to these basic questions then you’re in danger of letting the costs run wild. Monitoring will be the key to running the campaign successfully.

4. Ignoring accessibility

You may have a great website. You may have done a great job of attracting visitors to it. But if your site is not fully accessible then you may lose up to 15% of those visitors before they even get beyond your home page. That’s a disaster. Deal with accessibility issues at the outset.

5. Forgetting about repeat visitors

When someone visits your site for the first time, they will know very little about what you have to offer. By the time that they return on a second or third visit, they will already be inclined to buy your products and services more easily. Take advantage of this situation. Encourage visitors to return to your site. Ensure that it’s easy to bookmark and that they have a reason to return.

6. Poor email marketing

You are collecting the email addresses of visitors to your site, aren’t you? If not, you really should be. This is a great, cheap way to get in touch with people who are interested in what you have to offer. It’s also a great way of encouraging those repeat visits.

7. Forgetting about offline opportunities

Have your online marketing efforts created some leads that may help you to expand the business offline? Don’t forget about these opportunities. These may offer the best possible chances for your business to grow.

8. Attracting visitors who don’t buy

There’s absolutely no point in getting visitors to your site if they aren’t going to buy from you. Don’t waste your time attracting 10,000 visitors with no interest in buying your product or service. Your time would be better spent concentrating on a single visitor who is going to make a purchase.

9. Reading, reading and more reading

You need to read about online marketing techniques. But the reading phase won’t make you any money. You’ll only start earning once you put your plans into action. So make sure that you’re not spending endless hours reading. You need to be doing instead.

10. Forgetting about your best resource

What’s your best resource? You shouldn’t even need to think about the answer to this. Your best resource is you! Concentrate on your strengths. Build on your knowledge and experience. By doing so, you’ll put yourself in the best possible position to succeed.

11 October, 2010

Google shuts down on Nov 12 (11/12) this year

1/ Google to End GOOG-411 Service in November

GOOG-411 was the first speech recognition service from Google and helped provide a foundation for more ambitious services now available on smartphones, such as:

• Voice Search - search Google by speaking instead of typing.
• Voice Input - fill in any text field on Android by speaking instead of typing.
• Voice Actions - control your Android phone with voice commands. For example, you can call any business quickly and easily just by saying its name.

Our success encouraged us to aim for more innovation. Thus, we’re putting all of our resources into speech-enabling the next generation of Google products and services across a multitude of languages.

If you don’t use a smartphone, and you’re trying to call a business, you can send a text message with the name and location of the business to 466453 ("GOOGLE") and we’ll text you the information, or on Gmail you can use the new phone-calling features to call any U.S. business free of charge. Also, if you don’t have the free voice search app pre-installed on your phone, you can download it here.

Thanks for all the calls, and keep an eye out for all the innovation to come. The GOOG-411 Team.

2/ Google Shuttering GOOG-411 Directory Service

Google launched 1-800-GOOG-411 begin_of_the_skype_highlighting 1-800-GOOG-411 end_of_the_skype_highlighting in 2007. While the company advertised the service on billboards as a directory service people used to find businesses across the country, it may have helped the company's future software endeavors even more.

The search engine used peoples' thousands of voice requests to polish its own speech recognition capabilities.

Specifically, Google mined users' spoken information requests to gain speech patterns and intonations to analyze and improve the way its own speech recognition software works.

This, Google said, "helped provide a foundation for more ambitious services now available on smartphones."

These include the iconic Voice Search and Voice Input technologies available on most Android smartphones, such as Verizon Wireless' Droid lineup and the HTC Evo 4G from Sprint.

But the real replacement for GOOG-411 is the Voice Actions for Android service Google launched in August.

3/ Google shuts down GOOG-411 voice data honeypot

Google is pulling the plug on 1-800-GOOG-411, the free voice-powered directory assistance service that began connecting callers to local businesses in 2007. According to a Google blog post, the service will be shutdown on November 12.

After it launched in the US and Canada, the service was heavily advertised – Google even put up billboards along the winding rural roads of upstate New York – but it was never intended as a longterm business. As Google poster child Marissa Mayer once explained, the service was simply a means of training its speech-to-text engine as the company prepared to launch voice applications on mobile phones and beyond.

09 October, 2010

Chrome 6 Issue Corrected

Chrome version 6.0.472.55 was an incremental update to a new version of Chrome released on September 7 and announced here. There was a bug in the JavaScript engine that reported the wrong type of some JavaScript objects in a very specific case. This caused Chrome to incorrectly execute Google Analytics' JavaScript, providing an artificially high visitor count for some websites, for their visitors using that particular version of the Chrome browser. Note, not all Google Analytics accounts were affected. The affected period will vary for accounts but would not have appeared before September 7.

A fix was released for all versions of Google Chrome on Wednesday, September 22. Chrome users were automatically updated to version 6.0.472.63 over the last few days.

You can determine whether a profile was affected by comparing visit data from September 7 to approximately September 22 with a previous date range. If you think your account was affected and want to segment out visits from that date range from the affected Chrome release, you can create an advanced segment similar to this one.

We are working closely with the Chrome team to ensure that an issue like this does not happen again. While we believe this issue is fixed, we’ll be closely monitoring this issue over the weekend and beyond.

05 October, 2010

Google's url shortener (Update)

1/ Will Google's url shortener change search engine optimisation?

Google has just upped the prominence of its url shortening software by giving it its own web address - But, will the move make any significant difference to website optimisation?

There are a number of url shortening services out there on the internet, the most prolific to date being While long web addresses, crammed with keywords and relevant information - both for users and for search engine crawlers - can be useful; they can also be a burden. For one, an url that is hundreds of characters long is unlikely to be shared on social networking websites. Since social media and search engine optimisation are getting ever closer together, your business will want to overcome any obstacle that could hamper the spread of an effective search engine marketing strategy - including exceedingly verbose urls.

The problem is, however, shortened urls mean redirecting through a third party website, and while condensed web addresses have been picked up by Twitter users - because of the character limit of tweets - they are still a long way off being used by businesses in their search engine optimisation strategies, which often include link building and redirection.

Commenting on the latest addition to the Google stable of software, an engineer at the firm, Muthu Muthusrinivasan, said: "We don't intend to overload with features, but we do want it to be the most stable, most secure, and fastest URL shortener on the web.

2/ Google URL Shortener ‘May Bring SEO Benefits’

A full launch of the service, which turns long URLs into short URLs, took place last week, making it easier for users to share links on social networking sites such as Twitter.

According to an article on Search Engine Watch, link building efforts may be improved by, as more links are shared on social networks and click-through rates increase.

" could work into Google's ranking algorithm and become a factor in real-time search results and possibly even regular search results if the shortener proves popular," the website added.

It went on to point out that Google will potentially be able to assess link sharing trends on social networks and factor those results into its ranking algorithm.

3/ Google shortener can improve SEO link-building efforts

Google has introduced a new URL shortener, which can have an impact in search engine optimization (SEO) campaigns. converts long URLs to shorter URLs, allowing users to share and post links on social networking sites like Twitter.

The new tool can be used to improve link-building campaigns, because more browsers will be able to post long-written URLs.

According to representatives from the search engine, can be a real-time search factor for search results and can be detrimental to search rankings in the future.


01 October, 2010

Google algorithm changes (New Update)

1/ Changing SEO algorithms and why content is valuable

Search engine algorithms always change. Online companies need to be prepared for these changes to make the necessary search engine optimization (SEO) adjustments.

Usually, companies who are quick to react on the changes get an advantage over those who are slow.

The best SEO practices are always changing, because search engines are constantly trying to perfect search. What may be effective today may not be effective tomorrow.

However, if there is one consistent variable here, it’s content writing. Search engines always put a premium value on content, because they are text machines.

2/ Google Releases Updated SEO Starter Guide

I will point out my observations and the big takeaways from this new version, but first, some history about the Google Search Engine Optimization Starter Guide. About two years ago, Google came out with its first version of the Google Search Engine Optimization Starter Guide, as written by a Google employee named Brandon. I spent some time going through the document and read it thoroughly. As you might recall, I actually found that Google had some serious issues with how they had set up the example website, Brandon's Baseball Cards. Google actually failed to abide by their own recommendations. In fact, they set up as a 302 redirect (not a 301 Permanent Redirect) and after I pointed that out they finally fixed it. And, if you go to, you'll see that it's redirected (with a 301) in the proper manner.

3/ How Google Instant can narrow down keywords

One of the aims of Google appears to be to restrict the entire theme of SEO (search engine optimization). We do understand that Google wants the rating of a website based on true merits of contents that gives it popularity on internet.

Google Instant is an advancement of the search engine whereby results are added and revised as the user types in their request. If one is searching for computer technology forum, by the time user types computer, number of other options like computer, computershare, computers, computer science… come into display. Now, as the user types computer t, there are options that starts with second word t, such as computer terms, computer to tv…

How, this will impact search engine optimization. Now, SEO professionals will start using more of keywords that are automatically displayed.

As of now, Google Instant has not altered referrals to any significant degree. Right now, a large number of users are yet to sign for this service. Once its use become more ubiquitous, one can expect that Google Instant will be one of the defining trend setters for SEO.


27 September, 2010

Facebook Friends Where You Are

The new Facebook Application called Facebook Places was launched in Canada on Friday September 24 2010 and countries where it is available are increasing monthly. It is working, Facebook has said, to be in all countries where Facebook is available by the end of 2010.

If you're worried about people being able to find out where you are, now would be the time to update your privacy settings. It's not enough to keep your location to yourself; you also have to ensure your friends can't tag you when they check into Facebook Places.

To manage your Facebook Places privacy settings, click on your Facebook account in the upper right hand corner of your Facebook page and from the drop down menu choose privacy settings. There's a link at the bottom of the settings list to customize settings, click on that.

Facebook users under 18 still don't have the option of being seen by anyone outside of their existing network of friends, he added.

A spokesperson for the federal privacy commission

said it's too early to see how the new feature jibes with Canadian privacy laws.

“We'll monitor this closely and go from there,” said Anne-Marie Hayden in a telephone interview from Ottawa.

Sharon said Places is a reaction to what Facebook users are already doing. Users frequently tell their friends where they're going. Now, it's just quicker and broader reaching, he said.

If you don't want to share your location with anyone, click on custom and choose 'only me' from the drop down menu as shown above. Otherwise, your choices are: sharing your location with friends only, with friends and friends of friends, or with everyone. If you check the enable box below that, you'll be added to the list of people who are at the same location as you at the particular time you're there. Next go a little further down and check your settings under 'Friends can check me in to Places.' There are only two choices there: enable or disable. When you look at those settings, you'll also be able to see who among your friends has opted to share their location using Places.


24 September, 2010

Get Better Ranking in Google Instant

Google instant is not changed the SEO. It simply change the approche for search engine marketers to how the websites appear in search & with the best way. Given below are some ways how to ensure your ranking good in google :

1/ Keyword in your brand name

2/ Domain Age

3/ Hosting

4/ Start thinking like searchers

5/ Include Google Suggestions

6/ Locally optimized for generic keywords

7/ Online reputation must clean

This is new strategy for Google Instant.

03 September, 2010

Facebook Testing a “Stalker Button”

Facebook is apparently testing a new subscription feature that would allow users to receive alerts any time a specific friend takes certain actions on the social network.

AllFacebook reports that it has noticed the new feature popping up on friends’ profiles. Facebook told the blog, “This feature is being tested with a small percent of users. It lets people subscribe to friends and pages to receive notifications whenever the person they’ve subscribed to updates their status or posts new content (photos, videos, links or notes).”

In other words, when you click to subscribe to a user, you’ll get a new Facebook notification in your notifications bar at the top of the site or on the mobile device of your choosing any time that other user posts content. We’re not sure yet if you can subscribe to someone who’s not a friend, which is much more stalker-like, or if notifications include likes and comments (right now, it sounds like they won’t).

Google Working on Pay-Per-View Movies

It’s taken the better part of a year, but Google’s discussions with major movie studios about a YouTube pay-per-view movie service are coming to fruition.

The Financial Times claims that by year’s end we could see YouTube transform from an online destination for user-generated content into a full-fledged, international on-demand movie service.

Rental prices haven’t yet been set, but sources told the FT that newer film titles would cost about $5 -- a bit more than the $0.99 to $3.99 YouTube charges for the older films currently available in its fledgling pay-per-view catalog. Presumably, there will be some sort of integration with Google’s forthcoming Google TV platform, though details are scant.

The Wall Street Journal reported last year that Google was talking to Lions Gate, Sony, Metro-Goldwyn-Mayer and Warner Bros. about charging for titles on YouTube, even new films. In some cases, these titles might be available on the site on the same day that they come out on DVD, the Journal wrote.

If the company does manage to roll such a service out, we’ll soon see YouTube going head-to-head with Apple’s iTunes, Netflix and Hulu -- and in a big way. YouTube’s reach is already quite broad; with the right deals in place Google could bring a powerful pay-per-view service to the desktop and mobile Web very quickly.

“Google and YouTube are a global phenomenon with a hell of a lot of eyeballs -- more than any cable or satellite service,” an executive with knowledge of the plans told the FT. “They’ve talked about how many people they could steer to this … it’s a huge number.”

01 September, 2010

India Threatens Ban On Google, Skype

Having given RIM a 60-day reprieve from a ban on Blackberry messaging traffic, Indian authorities have now set their sites on Google and Skype.

As they did with RIM, authorities in the country are demanding access to data that flows across Google's and Skype's servers.

"The notices to these entities will be issued beginning Tuesday and all of them will be asked to comply with the directive or else they will have to close down their networks," a senior government official said, according to The Times of India.

A new voice feature just added to Gmail is what put Google in the Indian government's crosshairs, the newspaper said.

Reduce storage, shrink backup time and minimize network bandwidth
Decoding Deduplication: Guidelines, Technology Selection, and Implementation

Indian officials insist they need the ability to intercept mobile data in cases where they suspect the devices are being used to plot terror attacks or other crimes. The country has been the target of a number of high-profile attacks, including the 2008 assaults on the Oberoi and Taj Mahal hotels in Mumbai.

India originally threatened to ban Blackberry messaging traffic as of August 31st, but on Monday authorities said they had given RIM a 60-day extension in which to come up with a solution that satisfies their concerns.

RIM has insisted that encryption is in its users' hands and that it does not have technology that would allow third-parties, including national governments, to monitor BlackBerry traffic.

RIM has previously offered to give Indian officials the IP addresses of its BlackBerry Enterprise Servers and PIN and IMEI (International Mobile Equipment Identity) numbers of BlackBerry handsets. But the offer failed to placate Indian security officials.

The dispute echoes a similar set-to that's transpiring between RIM and some countries in the Middle East. Saudi Arabian officials in Riyadh have threatened to cut off BlackBerry service in the kingdom unless RIM makes decryption technology available.

Google Buys SocialDeck Mobile Game Firm

Google shows no signs of stopping its social networking start-up shopping spree--it acquired social gaming service SocialDeck on Monday.

SocialDeck is a social gaming company that makes games for various mobile platforms (including Blackberry and iPhone) that are playable across multiple devices and social networks. For example, you can play a game on your iPhone and then switch over to Facebook on your computer and play with the same profile.

Some of SocialDeck's games include "Shake & Spell," "Pet Hero MD," and "Color Connect."

According to the Wall Street Journal, Google has been in talks with popular game developers to offer their products on "a new service it is building" (courtesy of WSJ's "people familiar with the matter"). Perhaps the acquisition of SocialDeck shows the direction in which Google wants to go with its rumored new gaming service--games that work seamlessly across multiple platforms and devices, that is. The WSJ reports that the companies in talks include Playdom Inc., EA's Playfish, and Zynga.

28 August, 2010

Google’s Latest Acquisition Is All About Facebook

Google has acquired Ångströ, a service for delivering intelligent search results about a person’s professional network. It has also hired its founder, likely in an effort to build a legitimate competitor to Facebook.

“With the help of investors like CommerceNet and advisors such as Avery Lyford, our team shipped apps to discover hot new photos on Facebook, improve Caller ID by using LinkedIn profiles, adding style and links to Twitter, create a real-time social address book, and a slew of other services,” the company said in its farewell announcement.

Founder Dr. Rohit Khare has already joined the search giant, according to the Los Angeles Times. Before Ångströ, Khare founded KnowNow, an RSS service for the enterprise, and before that he was director of CommerceNet Labs.

Khare will be working on Google Me, the company’s still-unconfirmed social network. He will likely be working with Max Levchin, the former CEO of Slide, CTO of PayPal and Google’s newest VP of engineering, as well as Google VP of Engineering Vic Gundotra, who was reportedly instrumental in recruiting Khare.

Google has more riding on its upcoming social network than almost any other project in the company’s history. The search giant has failed multiple times to make inroads in social media, while Facebook is growing like wildfire. Google perceives Facebook as a major threat to the company’s dominance of the web. Khare’s arrival is yet another sign that the tech titan isn’t fooling around anymore when it comes to social.

27 August, 2010

Why Do Search Engines Encourage Ethical SEO?

It is a common perception in SEO that online business owners have to battle and manipulate the search engines in order to get their websites ranked highly. This is not true.

The search engines encourage the use of white hat SEO techniques and businesses running ethical SEO campaigns are more likely to achieve the top positions in the search results. There is one significant reason why search engines encourage ethical SEO.

The search engines are providing a service. Searchers visit their websites when looking for something and the search engines must provide them with useful and relevant results. If the results they deliver are not of a high quality, searchers will not return to the search engine in the future and eventually the search engine will fail. The quality of the search results provided is of vital importance.

The search engines want to provide the best search results possible and ethical SEO methods make businesses better for their customers and therefore better for the search results.

Businesses running an ethical SEO campaign will have fresh and relevant content clearly displayed within their web pages. This means visitors to their site will be able access important details quickly and easily and this is of great significance. Searchers will skim a web page to find relevant information and if not seen, will decide a website is useless and will go elsewhere.

Those using white hat SEO will also provide visitors with a website which can be explored easily. Internal links, contents tables and other linking techniques will be used within sites to help visitors find relevant pages of information to help them with their search. If a searcher cannot find information suitable to their needs within a site, they will once again leave the site quite quickly.

Companies using ethical SEO methods will also have a developed brand within the online community. A large number of internet users like to explore the reputation and history of a business before becoming a customer.

When using white hat SEO, business owners use many different ways to interact with their target audience, get their business noticed and get others talking about their company. This means a great deal of information will be available online about the company and this can be useful for informing and reassuring potential customers.

Ethical SEO helps businesses to provide their visitors and customers with a better service and if a search engine recommends websites like this, it reflects positively on them.

Now, aircraft for sale on Facebook

From being a bonding tool for college students to becoming a social networking utility boasting of more than 500 million active users, Facebook has indeed come a long way. But, selling airplanes on the website? That's something that even Mark Zuckerberg could not have foreseen.

The Facebook Marketplace application (app), launched in 2009 as a marketplace for 'anything and everything', has also become a popular place to buy and sell aircraft in India. Recently, the app listed 12 Indian aircraft-including choppers-for sale and five aircraft deals have already taken place by a Kochi-based company K Air Charter.

Benjamin R, who handles charter sales for the company, confirmed this. "Out of the five online deals, two aircraft were from our own fleet and three were owned by different business families. We sell our aircraft through Jameslist (an online dealership), which posts the details of the aircraft on Facebook. It (Facebook) is emerging as a strong area for aircraft sales," said Benjamin. The aircraft sold by K Air include the Bombardier, Hawker and Bell series. "We have been associated with Jameslist for the last two years and the response has been really good," added Benjamin.

UK-based businessman Thomas Nerure, who owns Jetstock - a company that deals in pre-owned aircraft-also vouched for the app's efficacy. "We have many Indian clients and a series of aircraft come to us for sale. Recently, we sold a 604 Bombardier Challenger belonging to an Indore-based businessman. The response on FB has been good. Nearly five buyers contact us through the website every month."